There are five fundamental questions that strategy tries to answer. Dr Max’s Speed Strategy Canvas - published in The Strategy Book - is a proven technique for deliberately trying to shape the future by asking - and answering- these questions.
Many strategy tools are not dynamic. Most organise questions and answers to those questions in ways that are static. Fixed in time and disconnected from reality. And the longer the process for powerpoint preparing and polishing the more fragmented such analyses tend to become. The best strategy tools bring simplicity and complexity together.
Strategy is not really a solo sport - even if you're the CEO. At its most effective, it involves people and knowledge at all levels, inside and outside the organisation. Part of this is organising strategy creation, measurement and implementation in clever ways that work. Speed Strategy helps make it a team sport.
Strategy is about moving from where you are to where you want to be. Smart strategy is the shortest route to desirable ends with available means. Strategy is as much about deciding what to do, where to go, why, when and how as about choosing what not to do. Yes. No. What if. Why not. Planning backwards from a better future.
STRATEGY IN ACTION
The Strategy Book is about making strategic principles and cutting-edge research useful. The third edition includes even more real-world examples of strategy in action. You will also find more on new ideas in strategy. Sustainability. Tensions. Psychology. Behavioural strategy. And how to combine creativity and entrepreneurship.
Strategy is about shaping the future. And that's the reason for this book - to help you to use strategy to figure out what to do now to get what you really want later. This book can help make strategy work more often.
There are strategy tools and processes that can help, but the real heart of strategy is the strategist. It's what you know, how you think, and how you get people to care enough about what you are doing to achieve your goals.
Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.