Before you get into the dull, cyclical routine of planning, building processes and outlining tasks - think. Thinking before you plan gives space for ideas, new thoughts and provides you with an opportunity to constantly test your ideas, react and adapt.
Sometimes we can be drawn to planning over expansive, messy and unpredictable thinking - this video will help you think before you plan. A great video for anyone looking to unlock their strategic genius!
“Strategies compete with strategies. You need to be aware of the competition is doing. You need to know what customers are doing. Paranoid adaptation is part of the strategy game. Look up, down, back and ahead.”
Ask your team: Is our idea (or strategy) “Absurd Enough” to get us to where we want (or need) to be? If realism (or being sensible) doesn’t have the power to bridge the gap between here and our desired future, then maybe obvious realism isn’t the best place to start?